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Analytics Areas

For providing analytics services for growing companies, we operate mainly in the Holy trinity of Analytics for our clients i.e. ‘Marketing Analytics’, ‘Customer Analytics’ and ‘Product Analytics’ - a clear focus on these three help our customers in gaining deep understanding and top insights from their business

  1. Marketing and Sales Analytics: A clear outline of all your marketing campaigns along with deep analysis to maximize the ROI of each campaign by looking at all factors and triggers for the same. Along with this, Sales analytics helps your Sales team to look at the main KPIs and not just follow gut/intuition all the time.
  2. Customer Analytics: This would involve a deep look at entire customers, creating customer personas, customer segmentations and all types of analysis related to the same. The engagement of each customer segment with your product/services and then scoping the same out to your business goals drives a lot of insights for our clients.
  3. Product Analytics: A deep understanding of your products, it's usability, it's engagement and interaction with customers can help in bringing insights and improving your product in a continuous manner

Our customers are mainly E - Commerce Companies and SaaS based businesses. However, we have worked in multiple industries by now and can adapt into new ones fairly quickly given enough business context and understanding.

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Marketing Analytics & Sales Analytics for Your business

Do you know what’s exactly happening inside your marketing engines?

I’m not talking about high level numbers like impressions, clicks, conversions.

I’m talking about very tactical, specific numbers and actionable insights that can come from answering the following business questions:

  1. What are the attributes that causes my marketing campaigns to do well?
  2. What are the triggers that are helping users convert really?
  3. What’s the most closest figures to ROI per campaign that we can get?
  4. What are the roadblocks in my marketing campaigns causing users to fail?
  5. How is the performance of each sales rep and why are some performing better than others?
  6. What is the optimum way to spend my marketing budget based on past performance?

Answering these business questions and many more can help you in taking action steps to improve your key metrics by 10%, 30% and even 50%+ in most cases.

If the above are the problems you face, you have come to the right place. We will help not only in answering all the above business questions customized for your needs but also help you in building strategies and various other analysis that your business needs to help you in taking data-driven

Customer Analytics

Do you really understand your customers well? How deeply do you really know them?

I’m not talking about high level numbers like sales, number of customers, products/services purchased etc

I’m talking about very tactical, specific numbers and actionable insights that can come from answering the following business questions:

  1. How many types and segments of customers do you have?
  2. Which segment is the most and least profitable for your business?
  3. Which type of customers drive the most referrals and affiliates to your business?
  4. Which

”The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” - Jeff Bezos, Amazon

Be it B2C, B2B or any other type of business, your customers are the oxygen of your business. Understanding your customers deeply is something that you must invest in if you want to keep growing your business consistently.

If the above are the problems you face, you have come to the right place.

If you want to deepen customer understanding for competitive advantage, uncover previously hidden customer insight, build omnichannel maps that optimize customer experiences and solve the various problems/business questions listed above, you have come to the right place.

Product Analytics

In Ecommerce and SaaS businesses, the products are really important. No amount of marketing, sales or any other activity will help grow your company until you have solid products!

This makes understanding your product and its key metrics surrounding it very important and pivotal for your business